|Focusing on enhancing the brand personality as being natural, healthy and joyful, the Group continued to carry out accurate and effective brand promotion and marketing campaigns which focused on our target customers, and dedicated ourselves to promoting a pleasant and healthy fitness lifestyle.
To promote a fitness culture, in 2014, the Group sponsored events such as Hosa Cup Yoga Assembly, Shanghai Citizens Diving Competition and Beijing Half-Marathon Relay Race, and continued to collaborate with The Asian Fitness Academy in organizing the Vibrant Asia - Fitness Carnival Series in a number of cities in the country. Meanwhile, in 2014, the Group stepped up its sponsorship in professional competitions of swimming and fitness, which sponsored events such as National Swimming Championship Competition for the Asian Games Selection, National Swimming Tournament, National Rhythmic Gymnastics Tournament, National Aerobics Tournament and National Aerobics Championship Competition, and served as the title sponsor of FINA Marathon Swimming World Cup and the global partner of FINA as well as the global partner of FINA Diving World Series. As the sole domestic enterprise passing the certification for FINA Swimwear Approval, Hosa will support various competitions of FINA by providing professional swimming gears. In 2014, the Group also signed exclusive sponsorship agreements with a number of swimming teams including the Beijing and Shandong swimming teams. Meanwhile, the Group also continued to sponsor events including the World Supermodel Contest, International Bikini Contest and China’s Super Model Contest in 2014.